Terry Swee Chee Yoong, the Chief Executive Officer of Red Box Karaoke Group, leading the company’s strategic growth, business transformation, and expansion across the entertainment and lifestyle industry. With a strong foundation in business management and over a decade of leadership experience, he has been instrumental in driving innovation, operational excellence, and sustainable growth.

A graduate of Multimedia University (MMU) with a Bachelor of Business Administration (Hons) in International Business, Terry combines strategic vision with hands-on leadership to strengthen customer experiences, expand the Group’s business portfolio, and create long-term value for shareholders, business partners, and the communities Red Box serves.