9R Business

Think out of the box

At 9R, our values help guide us in seeking the solutions and innovations that can help our customers and at the same time, provide the framework for us to relate to those around us and ensure the sustainability of our business.

Lifestyle
Retail

Family entertainment
and leisure establishments

9R Leisure spearheads the Group’s diversification into family entertainment and leisure establishments with the goal of building a portfolio of popular lifestyle brands.

Red Box

As part of 9R’s long-term strategy to enhance shareholders’ value and at the same time offer innovations in customer-centric service, the Group acquired CSSB which owns Red Box Plus at Pavilion KL, marking its entry into the premium family karaoke industry offering F&B experiences served by AI-powered robots in plush surroundings and equipped by state-ofthe- art JBL audio-visual system.

GREENBOX

Under the RedBox Group, extends the Group’s leading family karaoke brand through compact, self-service karaoke booth formats. Designed to bring the RedBox experience closer to local communities, GreenBox delivers a scalable, asset-light business model with low entry barriers, creating an accessible investment opportunity for entrepreneurs and small business operators. The concept is structured for rapid, disciplined expansion, with a strategic target of 100 outlets within 2 years.

100+ Outlets targeted across Southeast Asia
RM129M Projected annual revenue
1,500 sqft Minimum shop lot size
Greenbox
Greenbox
Greenbox
Greenbox

RedPay

RedPay is the Group’s loyalty e-wallet, built to streamline payments and deepen member benefits across Red Box and Greenbox. It brings a seamless, tech-savvy payment experience to every visit.

Membership payments Exclusive deals Reward integration QR & instant pay Cross-brand promotions

Supply
Chain Management

The Group’s supply chain management arm under DSC and DSCSG aims to ease the labour shortage, high cost and absenteeism issues faced by many businesses in the services sector and in particular those in the F&B, hospitality and sanitation industries through offering service robots powered by AI that can assist in enhancing efficiency and overall daily operations.

Our solutions

KEENON
Robotics

Keenon service robots such as dinerbots, guiderbots, disinfection robots and butlerbots leveraging on artificial intelligence and digitalisation to the F&B, hospitality, sanitisation and disinfection as well as customer service industries.

JBL Sound
System

Health and
wellness products